A fashion designer has said bullying should not be tolerated after Beyonce fans reacted to suggestions she was the subject of the singer's latest songs about infidelity.
Beyonce's new 'visual album' Lemonade drops hints of unfaithfulness in her marriage to Jay Z.
Some Twitter users claimed Rachel Roy is the woman called Becky referred to in one of the songs.
In the song Sorry, the popstar sings: "He better call Becky with the good hair."
On Sunday, soon after the album's release, Ms Roy apparently tweeted: "Good hair don't care, but we will take good lighting, for selfies, or self truths, always. live in the light #nodramaqueens."
The tweet was later taken down but was screen-grabbed by website The Shade Room before it disappeared.
It prompted scores of Beyonce fans to attack the 42-year-old designer, who was previously married to music producer Damon Dash.
Among those who criticised her, was fan group the BeyHive, who tweeted: "You are PURE unadulterated trash! @Rachel_Roy."
Another fan, Iman A, added: "RIP Rachel Roy. She ain't dead, but beyhive is coming for her. Beyonce stans fear nothing."
Several Beyonce fans said they were planning to burn any items of clothing by the designer they owned.
Ms Roy was forced to put out a tweet denying that she disrespects marriage.
She posted: "I respect love, marriages, families and strength. What shouldn't be tolerated by anyone, no matter what, is bullying, of any kind."
Beyonce and her husband Jay Z have yet to comment.
According to Reuters, Beyonce makes clear in the album that she has decided to reconcile with Jay Z and continue with their marriage.
Ms Roy launched her first fashion collection in 2004 and has gone on to design for celebrities including Michelle Obama, Kate Hudson, Jennifer Garner and Kim Kardashian.
She is regularly seen on the Los Angeles celebrity circuit, being photographed with range of reality TV stars and other performers.
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