Samsung Electronics has temporarily suspended production of its Galaxy Note 7 smartphones following reports of fires in replacement devices, according to South Korean media.
Monday's move is a further setback for the technology giant in the midst of its worst ever phone recall crisis.
"[Samsung] still hasn’t confirmed that it has definitely halted production of the Galaxy Note 7 but it has released a statement for the first time today, Monday, in the last hour or so, saying that it is ‘temporarily adjusting the Galaxy Note 7 schedule to take further steps to ensure quality and safety matters’," Al Jazeera's Harry Fawcett said, reporting from Seoul.
The Yonhap News Agency reported that Samsung's decision to halt Note 7 production was done in cooperation with authorities in China and the US, citing an unnamed source at a Samsung partner company.
"If the Note 7 is allowed to continue it could lead to the single greatest act of brand self-destruction in the history of modern technology," Eric Schiffer, brand strategy expert and chairman of Reputation Management Consultants, told Reuters news agency.
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