Brands Are Using Facebook Status Updates As The New Focus Group

A truck manufacturer recently discovered it had an untapped market: women in the Midwest who loved to drive and own trucks. The source of that data wasn’t a focus group but rather Facebook topic data, a PII-free way to deliver what people are talking about on Facebook to the brands that care about it. An early and enthusiastic adopter of Facebook topic data has been the WPP Data Alliance, an agency group created in 2011 to bring in different data sources from places like SAP, Factual, Twitter and Facebook and to facilitate their use. Two years ago WPP Data Alliance became one of the pilot partners of DataSift. The company collects and standardizes social media data from sources like YouTube, Tumblr, Instagram, WordPress, forums and message boards (and Twitter, but you have to go through Gnip first). When DataSift became the first outside vendor to receive access to Facebook data via Facebook topic data in March, WPP Data Alliance started using that too, helping clients like that truck company make decisions by collecting and analyzing data on behalf of clients. Anas Ghazi, the director of global partnerships for the WPP Data Alliance, sees a place for data at all of WPP’s agencies, whether they focus on creative, media, PR or strategy. The insight about the car manufacturer’s audience came from its PR agency, he said. “There’s the data used to evaluate the reach and efficacy of a campaign, like CTRs and brand lift,” Ghazi said. “Then there are the data signals that are broader and more difficult to capture. They can shape the direction or timing of a campaign, or give brands an idea of a new target audience.” DataSift CEO Tim Barker said the point is to bring data to more of the decisions CMOs have to make. The company does this in part by making the process easier and cheaper than traditional data-collection methods like focus groups. “What you learn from the audience in Facebook can be applied to any part of the marketing life cycle,” Barker said Often, that Facebook data informs the timing of campaigns, as well as the placement and targeting of ad creative. Facebook data helped an ad agency with a CPG client understand when people were actually eating their potato chips. “Because CPGs aren’t selling direct to consumers, they don’t have loads of said about who is eating the product and where it’s being consumed,” Barker said. “They did focus groups and surveys, but behavior is really hard to do in traditional focus group research.” The chips were being advertised around a sporting event, so the agency wanted to figure out how people were consuming chips around that event. It collected 180,000 interactions and discovered its most engaged segment on social wasn’t 18- to 24-year-old men as it had previously thought, but 35- to 64-year-old women, who talked about the snacks on Facebook six hours before the game. Using that information, the ad agency completely re-thought what its ad creative should look like and the target audience for those ads, Barker explained. It also shifted its budget earlier in the day before the game. DataSift’s analysis has its limits. For the chips brand, it can’t measure what impact those changes made – except in a broader, aggregated manner. Facebook topic data isn’t about quantifying the impact of seeing an ad or attributing back to a sale. For that, brands can run ad campaigns on Facebook and use its conversion attribution tools. Or they can combine their other digital media buys with standalone measurement tools. The point here is insights. As DataSift works to increase the use of Facebook data, WPP Data Alliance has slightly different goals. Ghazi’s big task this year is to look beyond established markets like North America and Europe and move to collecting and using data in emerging markets like Africa, India and Asia. “We need to have the same kind of data equity in the emerging markets,” Ghazi said.

Apple Music for Android: Things you should know

You cannot use the app to play music files on your phone Unfortunately, Apple Music for Android doesn't work as a media player to listen to music files stored on your phone. This is important because a lot of Android owners have been using their phones as an MP3 player for years, storing music files on it. Google Play Music lets you do this, so that if you transfer music files from your computer, you can play them along with streaming music. The My Music tab in Apple Music only includes tracks you've purchased from iTunes. It's not better than what's already out there Arriving years after its fellow music streaming apps, Apple Music has a lot to compete with this late to the game. Google's own music streaming service Google Play Music keeps getting better and is well-liked by many Android fans. Spotify has dominated streaming music for years and Rdio, Rhapsody and Pandora are popular choices too. Plus, Google just announced a new service, YouTube Red, which lets you listen to music through YouTube using a soon-to-be-released YouTube Music app. Getting on Android gives Apple Music the best fighting chance to uproot its adversaries, but given its lackluster launch on iOS, I'm skeptical that it will gain many more customers on Android. Especially because Apple Music doesn't offer much more than Spotify, Google Play Music or others do. It does have two significant advantages however. First, Apple Music has exclusive music you can't find elsewhere, like Taylor Swift's discography (which she famously pulled from Spotify) and Dr. Dre's latest album. Second, if you've spent years and years purchasing music from iTunes, and have been longing for a simply way to play those tracks on your Android, Apple Music gives you the simplest solution. Sure, you'll need to spend $10 per month for that luxury, but it's worth it if you have a substantial library. Apple Music didn't wow me when it first debuted and it's still unremarkable as a music streaming service. The live radio is a unique catch and streaming the long-ago purchased tracks from iTunes is great, but the app's cluttered design still holds it back. For a deeper dive into the good and bad of Apple Music, read our full review, and check out why I switched back to Spotify after testing it. Would you make the switch? Let me know in the comments below.

things you should know about Apple Music for Android

Apple's music service has finally arrived for Android, so now you can rock out to the 30-million song catalog or tune in to live radio on Beats One. Even more importantly, Apple Music offers the first official way to stream music you've purchased from iTunes on an Android deviceThe app is technically Apple's third-ever title for Android, after Move to iOS, an app that helps you migrate photos, contacts and messages from an Android phone to an iPhone and Beats Pill+, which allows you to control a wireless Beats Pill speaker. That's important because while Google has created several apps for iOS, Apple didn't return the favor until 2015. At first look, the apps look very similar, identical in places even. But there are some differences that affect the overall experience of using Apple Music. Here's what you need to know. You need an Apple ID to use it If you've ever purchased something from iTunes, be it a song, album, TV show, movie or something else, you have an Apple ID. But if you've somehow never used Apple's products, you'll need to create an Apple ID to use Apple Music. You can sign up for one within the app, through iTunes on a computer or on iCloud.com. The design is the same, but slightly different than iOS Apple kept much of the same design from the original iOS app, but embraced the typical Android layout too. True to Android design, the app has a left slide-out "hamburger" menu (so named for the three horizontal lines that look like a hamburger) where you can jump to different sections. That menu is where you'll find the For You, New, Radio, Connect, Playlists and My Music tabs. The hamburger menu keeps things a bit more organized, but it does make it more tedious to switch between tabs. Beyond the menu layout, the app looks a lot like the iOS version. In fact most pages look nearly identical and suffer from the same overcrowding, with tabs jam-packed with albums, playlists and other suggestions. That was my biggest gripe with the iOS app and it's still a problem with the Android app. Apple Music on Android has a streamlined design that's very similar to the iOS app. Just like the iOS app, Apple Music for Android is full of musical recommendations, human-curated playlists and radio. You can create your own playlists and access music you've purchased through iTunes on the My Music page. You can download songs, playlists and full albums for offline listening when you don't have a connection. The Connect tab lets you follow your favorite artists and see photos, songs and other updates they share. Beats One, Apple's private radio station is available, ready to listen to day or night. And when you sign up, Apple asks what genres and artists you're into so it can suggest music for you, just like the iOS app does. Music videos are missing, but Apple says those are coming shortly. Overall, there aren't many obvious omissions in the Android version. ...but there's no voice control The one significant absence is voice controls, but that has more to do with iOS than it does Apple Music. On an iPhone, iPad or iPod, you can use Siri to control the music and queue up new songs. It's one of the better features of Apple Music, because Siri understands when you ask to play more songs like the current track or when you ask to play the number one hit from 1992. That's missing from the Android app, because Siri is parts of iOS. Unfortunately, you cannot use Google Now's voice commands to control Apple Music. For example, if I ask Google Now to "play The Rolling Stones" it asks me which app to use, with a list of choices installed on my phone. Apple Music isn't on that list and if I answer with "Apple Music" Google doesn't understand the request. You cannot sign up for a family plan, yet For now, you can only sign up for an individual monthly subscription, which costs $9.99 (£9.99, AU$11.99) within the app. You still get a free three month trial, after which you'll be automatically charged unless you cancel. However, you'll need a Mac or iOS device to upgrade to a family plan, which lets up to six people share a subscription for a total of $14.99 (£14.99, AU$17.99) per month. The Android app is still in beta Apple released Apple Music on Android with a beta label, indicating that it's not quite finished and may still have bugs or other problems . While I didn't encounter major issues, other than the occasionally sluggishness, you may come across a bug or two. The app is also only available for devices running Android 4.3 and up, and doesn't appear to work on tablets right now -- I wasn't able to download it on a Nexus 7 or Nexus 9.There's an option to leave beta feedback in the menu which opens webpage with a survey. You can let Apple know about problems, and also opt-in to automatically send diagnostics about the app's performance.

YouTube's Music app offers "endless music"

The music is endless on YouTube’s terrific new Music app. If you like turning on Pandora and letting the personalized music play, with mostly stuff you’re probably going to like, the YouTube twist is better. The music is even more personalized, and you get to hear tons of alternate versions of songs you might not be aware of. I’ve been playing with YouTube Music, the paid version, since the app was released this morning, and absolutely love what I hear, so far. YouTube Music is a stand-alone app designed to showcase YouTube’s massive music collection, which has far more music than Spotify, Apple Music or other rivals. Beyond the music videos, it also includes live gigs, late-night TV performances, documentary cuts and more. YouTube Music is part of the new Red subscription service, which for $9.99 monthly brings you an ad-free YouTube experience, access to original content, beginning in January, and on the app, the ability to listen to YouTube music both offline, and in the background. Free users will get ads and no background play.

US wins bid to remain on UNESCO executive board

 The United States has been re-elected to UNESCO’s executive board, a symbolic victory for Washington as it seeks to retain sway in the U.N. cultural and scientific agency even though the U.S. stopped financing it. 

Secretary of State John Kerry, who recently travelled to Paris to woo UNESCO diplomats, hailed Wednesday’s decision. In a statement, he said the U.S. would use its role to counter violent extremism, improve education for girls and promoting research and media freedom.

He also pledged to work to restore U.S. funding to UNESCO, halted in 2011 after the agency voted to include Palestine as a member. U.S. law forbids government funding to international organizations that recognize Palestinian statehood.

After Kerry’s visit, no challengers emerged to threaten the U.S. board seat, making Wednesday’s vote a formality.

Google announces end of Chrome support for Microsoft Windows XP, Vista

Attention, Windows XP and Vista users: Google is cutting you off. Come April, Chrome won’t get any more security updates or new features.

Microsoft stopped issuing security patches for XP in April of 2014, meaning Google has offered Chrome updates for the platform two years longer. Today, however, the Chrome team announced they’re dropping support for Windows XP and Vista. Mac users are affected too: OS X versions older than Mountain Lion (10.8) will also stop seeing Chrome updates come April.

“Starting April 2016, Chrome will continue to function on these platforms but will no longer receive updates and security fixes”, Google announced in a blog post.

The change means any Windows version without a numbered name, and any OS X version named after cats instead of places in California, isn’t getting security updates — leaving them perpetually vulnerable to any exploits discovered from that point on.

Of course, this is part of what deciding to use an older operating system means: All the programs you love eventually stop offering upgrades for you, leaving you increasingly vulnerable to all kinds of exploits.

Google recommends users upgrade to a newer OS if they want to keep getting Chrome updates. Mac users can upgrade to a newer of OS X free of charge, and maybe this change will inspire a few people to do just that. For Windows users, however, the change means spending money on an OS for hardware that’s presumably toward the end of its lifecycle. We think it’s unlikely people who haven’t already upgraded from XP or Vista are going to do that.

Luckily not every major browser is abandoning them: Mozilla’s Firefox doesn’t currently have any plans to stop supporting XP or Vista. So long as you’re using XP Service Pack 1 or newer, you can download the latest version of Firefox without issue.

It’s not Chrome, sure, but it’s a modern, full-featured browser that’s still getting security updates. Make sure you switch by April.

Google helps you control all your data in a new About Me page

Google is nothing if not a massive repository for all our data. Our search results, our emails, contacts, backups, and more are mostly processed through the company’s services. Not everyone is embedded in Google’s services 100 percent, but most of us use at least one of its apps or online services, so having a place to put all of that information in perspective could be useful. That’s what the new Google About Me page is all about.

In a nutshell, it shows all of the information that is publicly available about you via various Google services. But better than that, it lets you control it. If you have a Google+ account, chances are your name, place of work, and picture will show up at the top, along with any other information you may have entered there.

Other information like your work history, contact details, and education are also likely to be listed, though they may feature one of several symbols by them. The green globe lets you know that anyone can find that information about you, whereas the linked red circles indicate that only those within your social circles can see it.

If you’d like to expand the amount of information that is available to select groups, you can do so by clicking the little plus symbol at the bottom, which gives you a few options for being more open with the world.

However, if you would rather circle your privacy wagons a little more, but aren’t sure where to start, there’s a “Privacy Checkup” tool that makes it that bit easier. It lists different aspects of your various profiles, which will be visible to the public and your circles of friends While this new page may present a somewhat confusing change of pace for those used to fine tuning their settings with Google’s various tools, the hope is to simplify the process of changing privacy settings.