Facebook boss Mark Zuckerberg has apparently reprimanded employees after "Black Lives Matter" slogans on the company's campus were crossed out and replaced with "all lives matter".
In an internal post to employees obtained by tech site Gizmodo, he reportedly said the actions have been a "deeply hurtful and tiresome experience for the black community".
Employees are allowed to write on the walls at the company's Menlo Park campus, and Mr Zuckerberg said: "We've never had rules around what people can write on our walls.
"We expect everybody to treat each other with respect."
But he said there had been several instances of the slogan - coined after the 2013 acquittal of George Zimmerman, who shot and killed black teenager Trayvon Martin - being defaced.
He wrote: "There have been several recent instances of people crossing out 'Black Lives Matter' and writing 'all lives matter' on the walls.
"Despite my clear communication at Q&A last week that this was unacceptable, and messages from several other leaders from across the company, this has happened again.
"I was already very disappointed by this disrespectful behaviour before, but after my communication I now consider this malicious as well."
He said a town hall-style meeting would be held next week to explain what the Black Lives Matter movement was about.
After being used as a hashtag after the Trayvon case, it became an internet-wide protest slogan.
Now it is a civil rights movement that wants to put an end to police brutality and mass incarceration.
A small fraction of Silicon Valley's workforce is black - with just 1% of venture-capital-backed start-ups led by African-Americans.
A Facebook spokesman declined to comment.
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