Dwayne 'The Rock' Johnson is the latest star to criticise Under Armour CEO Kevin Plank over his support for Donald Trump.
The wrestler turned actor - who has a shoe line with the sportswear retailer - tweeted to say that Mr Plank's comments "were divisive and lacking in perspective".
Earlier this week, the company's founder threw his support behind Mr Trump in an interview with CNBC, saying: "To have such a pro-business president is something that is a real asset for the country."
A backlash ensued, with various stars - including those with ties to the company - voicing their anger.
In an interview with The San Jose Mercury News earlier in the week, NBA athlete Stephen Curry, who is sponsored by Under Armour, said Mr Trump was "an asset", but only if you "remove the et".
Professional ballerina Misty Copeland - another brand representative - wrote in an Instagram post that she was so concerned about Mr Plank's comments that she had spoken to him directly.
The company has since released a statement saying Mr Plank's comments were in regard to the President's business policies, not his social viewpoints.
One of the sport brand's biggest rivals, Nike, sent a letter to their employees earlier this year condemning Mr Trump's travel ban and saying it "threatened" the company's values.
Most of Under Armour's clothes are made overseas, which doesn't fit well with Mr Trump's America First policy.
Shares in Under Armour fell sharply last year after the company saw a disappointing fourth quarter and a slowdown in revenue growth.
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