The world's highest-earning female singer, Taylor Swift, is to get her own TV channel.
Fans - or Swifties - will be able to plug in to DirecTV to view Taylor Swift Now to see never-before-seen footage from concerts, special events and behind the scenes footage.
Telecommunications firm AT&T says the catalogue of the award-winning 26-year-old singer will be regularly updated and will include "select songs" of forthcoming gigs.
The channel is part of AT&T's new streaming service - following its purchase of DirecTV.
Although the streaming service begins on Wednesday, it is not yet clear when Swift's own channel will be available for subscription.
The company is also producing a video-on-demand channel for actress Reese Witherspoon.
Hello Sunshine! is working on bringing female-driven stories to fans of the Oscar-winning star.
It is the latest business deal for the 40-year-old actress who owns the Draper James clothing line, two retail shops, a production company and is currently writing her autobiography.
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