Instagram is launching a new-look logo as it tries to move away from being seen purely as a photo app.
The updated icon is designed to reflect how "vibrant and diverse your storytelling has become", the company says.
"Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."
More than 80 million photos and videos are now shared every day on Instagram.
It has 400 million users and overtook Twitter back in 2014.
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