At first, walking into Amazon’s new midtown Manhattan building feels just like entering any slick corporate office in the neighborhood. But pass the glowing marble-lined lobby and take the elevator to the fifth floor, and you suddenly find yourself surrounded by a bustling warehouse.
This facility is Amazon’s secret weapon that makes it possible to deliver packages in as quickly as an hour to locations in Manhattan, certain areas of Brooklyn, and Long Island City in Queens. New York is one of 20 cities across the U.S. where Amazon Prime Now, the company’s ultrafast delivery service, is available. Amazon customers who pay $99 a year for a Prime account can shop for anything from Ben & Jerry’s ice cream to last-minute Christmas gifts with near-instant delivery. The company even plans to play Santa Claus this holiday season, delivering packages just before midnight on Christmas Eve. This is especially important as Amazon gears up for what may be its biggest holiday season ever, as it’s expecting sales to grow between 14% and 25% compared to Q4 2014.
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