Just a week ago, Michael Gove said he wanted to run a Leave campaign steeped in hope, not fear.
Today the Justice Secretary appeared to have changed his mind as he looked to break the deadlock in polls with just two weeks to go before the EU referendum.
Having spent a week telling workers they'd be better off and have better access to doctors and schools if they vote to quit the EU, Mr Gove used a speech in London to claim that Britons would be safer too.
Why? Because a vote to stay would mean that Turkey's 77 million citizens would have access to the UK with Ankara's accession "creating a border-free zone from Iraq, Iran and Syria to the English Channel".
He warned: "As things stand, the British people won't be given a vote in the future on Turkish accession.
"We were not offered a referendum when Bulgaria, Romania or 17 others joined. Your only chance to have a say on this is on 23 June."
A referendum on membership of the European Union is morphing into a referendum on Turkish - and Albanian and Serbian - accession to the club.
William Hague, the former foreign secretary and Conservative leader, stressed Turkish membership was "not on the cards" and said the possible accession of countries at some unspecified point in the future was "not the issue on which to decide how to vote in this referendum".
In the final couple of weeks, the Prime Minister and the Remain camp will try to pull the debate back to the economy, knowing that the risk to jobs, growth and investment is his best hope for securing success on 23 June.
But if Mr Hague sounded a bit rattled, it is because he is.
Since turning up the volume on immigration a week ago with proposals for an Australian-style points system, Vote Leave has picked up momentum in the polls.
David Cameron will race to the finishing line, brandishing what he hopes is the trump card - the economic threat of Brexit to jobs, investment and growth.
The polls suggest the two arguments are finely balanced, but team Remain can take heart in one thing today.
It looks like turnout is going to be high, which means that the Prime Minister might have convinced unmotivated Remainers to cast their vote after all.
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